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Round Rock
Round Rock’s advantageous location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business.

Round Rock is nestled along the I-35 corridor in the heart of Central Texas. Ideally situated just north of Austin, the city is known for offering an innovative and talented workforce, superior real estate, an unparalleled quality of life, and world-class education. 

Round Rock’s advantageous location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business. Most notable is Dell Technologies, a multinational computer technology company whose headquarters have been located in Round Rock for over twenty years. In 2012, Emerson Automation Solutions, a division of Fortune 500 Emerson Electric, relocated its division headquarters to Round Rock, bringing 750 new jobs to the city. More than 4,000 businesses from budding entrepreneurs, to small businesses, and large-scale operations have found their niche in Round Rock’s dynamically diverse community.

The City of Round Rock’s Planning and Development Services Department operates under the guidance of a development philosophy, which directs staff to “make it happen.” The city and its staff are committed to ensuring that development projects are handled in a professional, timely, consistent and accurate manner. The city utilizes several innovative and effective tools to assist in the development process, including an online development and permit tracking tool, as well as an online GIS website, which maps utilities, zoning, flood plains, and other valuable data.

ROUND ROCK
WILLIAMSON COUNTY
AUSTIN MSA
Population 2025
141,282
752,827
2,620,945
Population growth 2015-2025
32.0%
50.6%
31.7%
Land area (sq. mi.) 2020
37.6
1,115.8
4,219.5
Median age 2026
36.1
37.9
36.1
Households 2026
50,690
291,713
1,071,655
Home ownership rate 2026
54.5.%
66.2%
56.6%
Median household income 2026
$107,251
$120,989
$107,481
Per capita income 2026
$53,105
$58,650
$61,010
High school grads 2026
94.6%
95.3%
93.5%
College grads 2026
48.3%
51.5%
53.9%
Labor force 2025
83,202
431,900
1,555,142
Unemployment rate 2025
3.4%
3.5%
3.5%
Public school enrollment 2025-2026
135,946
403,226
High school graduates 2025
10,016
26,886
Retail sales 2025
$3,792 mil.
$15,070 mil.
$52,913 mil.
Business
2025
Establishments
15,949
76,604
Employment
89,193
262,378
1,392,465
Average salary
$80,226
$78,568
$89,172
Mfg.business
2025
Establishments
526
2,267
Employment
16,165
85,332
Average salary
$148,431
$130,831

Source: Texas Comptroller for retail sales; Texas Workforce Commission for labor force and unemployment; Chmura Economics for businesses, employees, and salaries; Texas Education Agency for public school enrollment and graduates; ESRI for 2026 demographic estimates; and U.S. Census Bureau for all other data.

contact
Organization:
Round Rock Chamber
Location:
212 E Main St. Round Rock, TX 78664