Round Rock’s advantageous location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business.
Round Rock is nestled along the I-35 corridor in the heart of Central Texas. Ideally situated just north of Austin, the city is known for offering an innovative and talented workforce, superior real estate, an unparalleled quality of life, and world-class education.
Round Rock’s advantageous location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business. Most notable is Dell Technologies, a multinational computer technology company whose headquarters have been located in Round Rock for over twenty years. In 2012, Emerson Automation Solutions, a division of Fortune 500 Emerson Electric, relocated its division headquarters to Round Rock, bringing 750 new jobs to the city. More than 4,000 businesses from budding entrepreneurs, to small businesses, and large-scale operations have found their niche in Round Rock’s dynamically diverse community.
The City of Round Rock’s Planning and Development Services Department operates under the guidance of a development philosophy, which directs staff to “make it happen.” The city and its staff are committed to ensuring that development projects are handled in a professional, timely, consistent and accurate manner. The city utilizes several innovative and effective tools to assist in the development process, including an online development and permit tracking tool, as well as an online GIS website, which maps utilities, zoning, flood plains, and other valuable data.
ROUND ROCK | WILLIAMSON COUNTY | AUSTIN MSA | ||
|---|---|---|---|---|
| Population 2025 | 141,282 | 752,827 | 2,620,945 | |
| Population growth 2015-2025 | 32.0% | 50.6% | 31.7% | |
| Land area (sq. mi.) 2020 | 37.6 | 1,115.8 | 4,219.5 | |
| Median age 2026 | 36.1 | 37.9 | 36.1 | |
| Households 2026 | 50,690 | 291,713 | 1,071,655 | |
| Home ownership rate 2026 | 54.5.% | 66.2% | 56.6% | |
| Median household income 2026 | $107,251 | $120,989 | $107,481 | |
| Per capita income 2026 | $53,105 | $58,650 | $61,010 | |
| High school grads 2026 | 94.6% | 95.3% | 93.5% | |
| College grads 2026 | 48.3% | 51.5% | 53.9% | |
| Labor force 2025 | 83,202 | 431,900 | 1,555,142 | |
| Unemployment rate 2025 | 3.4% | 3.5% | 3.5% | |
| Public school enrollment 2025-2026 | — | 135,946 | 403,226 | |
| High school graduates 2025 | — | 10,016 | 26,886 | |
| Retail sales 2025 | $3,792 mil. | $15,070 mil. | $52,913 mil. | |
| Business 2025 | Establishments | — | 15,949 | 76,604 |
| Employment | 89,193 | 262,378 | 1,392,465 | |
| Average salary | $80,226 | $78,568 | $89,172 | |
| Mfg.business 2025 | Establishments | — | 526 | 2,267 |
| Employment | — | 16,165 | 85,332 | |
| Average salary | — | $148,431 | $130,831 | |
Source: Texas Comptroller for retail sales; Texas Workforce Commission for labor force and unemployment; Chmura Economics for businesses, employees, and salaries; Texas Education Agency for public school enrollment and graduates; ESRI for 2026 demographic estimates; and U.S. Census Bureau for all other data.
- Contact: Jordan Robinson, President & CEO
- Phone: 512.255.5805
- Email: jrobinson@roundrockchamber.org
- Website: www.roundrockchamber.org

