The Greater Austin Region is a vibrant, globally connected region infused with economic adrenaline that drives inclusive prosperity through innovation, investment, and collaboration.
Our community offers a distinct way of life, nurtures a deep talent pool, fosters an innovation culture, and boasts an impressive economic profile. But you might be wondering, “Why Austin?” The answer lies in the unique blend of opportunities and experiences that make this region a one-of-a-kind place.
2.4 million
Metro population
Fastest-growing population
Among the Top 50 metros.
10th largest city
State and local tax burden 18% lower than national average
4th highest educational attainment
Among Top 50 metros in the US.
No state personal income tax
Affordable
Cost of Living
Below the national average and significantly lower than many major markets.
#1 for rate of net migration
Among major metros.
People from all corners of the world are drawn to the Greater Austin Region. Why? Because we offer not just a place to live, but a place to thrive. Here, the quality of life is unparalleled and we continue to advocate to make it more attractive to people and businesses. More and more families, professionals, and visionaries choose Austin as the place to call home.
Our leaders are committed to championing state and local policies that support economic growth, sustainability, and inclusivity. By fostering a business-friendly regulatory environment and promoting innovative solutions, we create an ecosystem where businesses can flourish, and residents can enjoy the benefits of a well-balanced life.
Greater Austin invests in policies, transportation, and public safety to create a superior quality of life. We advocate for business-friendly state and local policies, accelerate mobility projects, and support public safety efforts. This commitment makes our region an attractive destination for people and businesses. Discover the balance of prosperity and well-being that Greater Austin offers.
Austin has become a hub for top talent. Why? Because it’s where innovative minds collide, share ideas, and thrive. Companies in Greater Austin have access to the talent they need. The region is home to a wealth of talent nurtured by a diverse ecosystem of universities, research institutions, and cutting-edge companies. Whether you’re an established expert or a rising star, this region offers the perfect environment to nurture your aspirations.
167,000 University students
At 25 area colleges & universities.
3rd highest labor force participation
Rated among major metros.
UT Austin ranked #9
Among national public universities.
TSTC ranked first in Texas
Among two-year institutions.
11% of all jobs are in STEM occupations
5th most concentrated among large U.S. metros.
Texas State ranked in top 7%
Of universities worldwide (by CWUR).
ACC Named Best Community Colleges in Texas
by intelligent.com.
Robust manufacturing CTE programs at area school districts
6th youngest
Among major metros.
29 public school districts, 27 charter districts, and over 100 private schools
More and more, Austin is synonymous with innovation. Why? Because innovation isn’t just encouraged here; it’s celebrated. Greater Austin is a top global destination for business and investment because our culture is built on open-mindedness and a spirit of exploration.
We embrace diversity and encourage fresh perspectives, resulting in a place where entrepreneurs, startups, and tech giants come together to turn ideas into reality. More and more, Austin is the epicenter of progress in the 21st century.
Top 10 market for venture capital funding in the U.S.
Startup density ranks 7th among top 50 metros
Austin is home to 55% of the Texas companies receiving VC dollars
Over the last decade.
Austin ranks 3rd for per capita patents
Among the Top 50 metros.
More and more, the entire Austin region is becoming a one-of-a-kind place that captures the essence of what it means to live, work, and innovate in the 21st century. So, why Austin? Because Austin is where “more and more” becomes your reality.
Opportunity Austin is the economic development organization aimed at fostering job-creating investment in the five-county Central Texas region. Top priorities include boosting economic diversification to proactively strengthen the economy, deepening the talent pool through development and attraction, and keeping the Greater Austin region attractive to entrepreneurs, business leaders, and site selectors through advocacy on issues such as a comprehensive regional transportation system and regional collaboration

