Round Rock’s advantageous location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business.

Round Rock is nestled along the I-35 corridor in the heart of Central Texas. Ideally situated just north of Austin, the city is known for offering an innovative and talented workforce, superior real estate, an unparalleled quality of life, and world-class education. 

Round Rock’s advantageous location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business. Most notable is Dell Technologies, a multinational computer technology company whose headquarters have been located in Round Rock for over twenty years. In 2012, Emerson Automation Solutions, a division of Fortune 500 Emerson Electric, relocated its division headquarters to Round Rock, bringing 750 new jobs to the city. More than 4,000 businesses from budding entrepreneurs, to small businesses, and large-scale operations have found their niche in Round Rock’s dynamically diverse community.

The City of Round Rock’s Planning and Development Services Department operates under the guidance of a development philosophy, which directs staff to “make it happen.” The city and its staff are committed to ensuring that development projects are handled in a professional, timely, consistent and accurate manner. The city utilizes several innovative and effective tools to assist in the development process, including an online development and permit tracking tool, as well as an online GIS website, which maps utilities, zoning, flood plains, and other valuable data.

ROUND ROCK
WILLIAMSON COUNTY
AUSTIN MSA
Population 2023
130,406
697,191
2,473,275
Population growth 2013-2023
19.0%
48.2%
31.3%
Land area (sq. mi.) 2020
37.6
1,115.8
4,219.5
Median age 2024
35.8
37.5
35.5
Households 2024
46,026
263,320
992,698
Home ownership rate 2024
56.6%
67.7%
58.0%
Median household income 2024
$96,977
$106,629
$98,368
Per capita income 2024
$46,872
$52,094
$54,422
High school grads 2024
94.3%
95.2%
92.9%
College grads 2024
45.5%
49.7%
51.9%
Labor force 2023
85,526
380,582
1,454,802
Unemployment rate 2023
3.1%
3.4%
3.3%
Public school enrollment 2021-2022
124,420
328,852
High school graduates 2022
9,010
22,140
Retail sales 2023
$3,698 mil.
$14,103 mil.
$48,390 mil.
Business
2023
Establishments
15,405
76,406
Employment
223,186
1,248,890
Average salary
$74,928
$84,375
Mfg.business
2023
Establishments
492
2,239
Employment
15,819
72,133
Average salary
$144,033
$126,226

Source: Texas Comptroller for retail sales; Texas Workforce Commission for labor force, unemployment, businesses, employees, and salaries; Texas Education Agency for public school enrollment and graduates; ESRI for 2024 demographic estimates; and U.S. Census Bureau for all other data.

contact
Organization:
Round Rock Chamber
Location:
212 E Main St. Round Rock, TX 78664