Building Trust and Transparency in Capital Markets
Situation
Set Point Technologies, founded in 2015, provides software solutions for capital markets. The platform allows borrowers and lenders—including banks, asset managers, fintech, and proptech companies—to manage credit facilities efficiently. By streamlining back-office operations, Set Point enhances transparency, strengthens trust, and supports auditing and verification processes, helping clients operate more effectively and build confidence across financial transactions.
Why Austin?
Austin has been a critical foundation for Set Point’s growth. Austin’s fintech and proptech ecosystem provided early insights, collaborations, and industry connections that shaped Set Point’s product and strategy.
“In Austin, the tone of the entrepreneurial community is different. People ask, ‘How can I help you?’ and they leverage what they’re doing to support others. That collaborative environment has been critical to Set Point’s success. Austin is the best market to build a company.”
— Michael Lamb, Co-Founder, SetPoint Technologies
Outcome
Set Point aims to continue realizing its vision for credit markets by embedding more trust and transparency into financial operations. The company plans to grow its team in Austin, scale its platform to reach more clients, and continue leveraging the city’s collaborative ecosystem to drive innovation and strengthen the fintech community.
