Travis County, with the area's largest population, has experienced much of the region's job growth over the past decade.
Austin offers a vibrant, urban environment and is home to many of the region’s technology-based companies, government offices and five colleges and universities. Pflugerville, a rapidly growing community north of Austin, is the county’s second largest city. Manor, just east of the new interchange of SH-130 and US-290 is seeing a variety of new development. Rollingwood and West Lake Hills are small communities, only minutes from the Capitol, on the west bank of Lake Austin. Lago Vista, on the north shore of Lake Travis and 35 miles from Downtown, is making the transition from rural town to suburban community.
TRAVIS COUNTY | AUSTIN MSA | ||
|---|---|---|---|
| Population 2023 | 1,334,961 | 2,473,275 | |
| Population growth 2013-2023 | 18.9% | 31.3% | |
| Land area (sq. mi.) 2020 | 994.1 | 4,219.5 | |
| Median age 2024 | 34.7 | 35.5 | |
| Households 2024 | 570,081 | 992,698 | |
| Home ownership rate 2024 | 50.5% | 58.0% | |
| Median household income 2024 | $97,231 | $98,368 | |
| Per capita income 2024 | $59,964 | $54,422 | |
| High school grads 2024 | 92.6% | 92.9% | |
| College grads 2024 | 57.6% | 51.9% | |
| Labor force 2023 | 857,916 | 1,454,802 | |
| Unemployment rate 2023 | 3.3% | 3.3% | |
| Public school enrollment 2021-2022 | 137,678 | 328,852 | |
| High school graduates 2022 | 9,168 | 22,140 | |
| Retail sales 2023 | $26,771 mil. | $48,390 mil. | |
| Business 2023 | Establishments | 52,226 | 76,406 |
| Employment | 903,598 | 1,248,890 | |
| Average salary | $91,021 | $84,375 | |
| Mfg.business 2023 | Establishments | 1,363 | 2,239 |
| Employment | 49,194 | 72,133 | |
| Average salary | $128,738 | $126,226 | |
Source: Texas Comptroller for retail sales; Texas Workforce Commission for labor force, unemployment, businesses, employees, and salaries; Texas Education Agency for public school enrollment and graduates; ESRI for 2024 demographic estimates; and U.S. Census Bureau for all other data.
| LARGEST CITIES IN THE COUNTY | LARGEST SCHOOL DISTRICTS IN THE COUNTY |
|---|---|
|
|
austin in the news - Community Profiles
Direct insights into local talent, diverse neighborhoods, and regional growth. Read our Opportunity Austin Community Profiles to see what makes our region thrive.
