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Texas Is the Low-Cost, High-Reward Darling of Big Tech

Apple’s announcement of a new 250,000-square-foot factory in Houston highlights Texas’ growing status as a top destination for tech investment. Austin already hosts Apple’s second-largest workforce outside of California, while companies like Samsung, Meta, and Realtor.com continue to expand across the state. Lower costs, a growing talent pool, and a business-friendly environment make Texas an attractive choice. With major investments underway, the Austin region remains at the heart of the state’s tech momentum.

Read more in WSJ.

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Several recent developments point to how the Austin region’s innovation economy is evolving in real time. Breakthroughs in emerging sectors like aerospace and defense, life sciences, and digital infrastructure are being matched by record levels of startup investment and top national job growth rankings. Together, these signals reflect how emerging technologies are translating into tangible economic outcomes across the region. Workforce development and infrastructure are advancing in parallel, aligning talent and capacity with the needs of these industries and supporting the region’s ability to scale.

No. 1 Best Performing Top 50 US job market for job growth in 2025, creating 27,200 jobs (2.0%).

Economic Indicators is a numbers update on select indicators in the Central Texas region that chronicle economic activity on a monthly or quarterly basis. The report and associated Excel files are posted on or about the first Wednesday of the month.

As we close out the first quarter of 2026, the strength of the Austin region’s diversified economy is clear, both in the data and across our communities.

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